Sunday, May 19, 2013

False Projections: Personal Fashion









Images by Jackie Russo 

Dress: Givenchy; Shoes: Sam Edelman 

In an attempt to try something different, which doesn't always work out, this was one of the times when I am not sure it did. We used my roommates projector to project a video I took on my iphone at a club one night on a wall and attempted to make a video of my self in front of the projection. We even added original music made by my friend DJ Miriam Rosas to the video. But it didn't really work out like we wanted to entirely. Mostly because we were just winging this huge process without much preparation and hoped it would turn out great. The final outcome wasn't bad, just not upto our standards so we decided to hold off on the video. In the meanwhile here are some of the glimpses from behind the scene.

Wednesday, May 15, 2013

When Two Cooks Spoil the Broth: Styling











Images by Prutha Raithatha 

Hrishi and I recently did an engagement shoot for Hrishi's friends Ben and Lavi. In the hopes to not make it super cliched, this is one series I came up with. Did the styling, concept and shoot. I was too excited with the result so had to share on the blog :) 

What do you guys think?

Sunday, May 5, 2013

Waiting For My Sinking Boat: Personal fashion


Images by Hrishikesh Vimadalal 

Leather Dress: Topshop; Shoes: Sam Edelman; Jacket: Zara; Ring: Manish Arora for Amrapali jewels.

I am utterly blown away by this series that Hrishi shot and edited. I love every photo! 

I have been trying to shoot in front of this sinking boat for over 2 years and just because it is quite a hike from Mahanttan I never made it until last weekend. It was totally worth it ofcourse. When it comes to styling I feel like there is always a tendency to do very pretty flowy dresses in abandoned locations as they form a cool contrast of pretty with the ugly or then the goth look cause it just goes with the abandoned dark theme. But I wanted to try something different and go for a slightly si-fi, indian, leather but with flowers wearing creature waiting for her sinking boat to arrive and take her to a her final destination. But don't worry, the journey to there is still light years away.

Thursday, May 2, 2013

DSM in India BUSINESS OF FASHION Report 2013 Book: Press



Images by Alison Wynn, Hrishikesh Vimadalal, Ben Taylor, Jackie Russo 

Super excited to have been published in Vol.1 of India BUSINESS OF FASHION Report 2013 Images Yearbook! Cannot thank my fantastic photographers enough for all their hard work, support, dedication and creativity. It's a lot of work and I know that. I love you guys so much for being as excited as me about all the stupid things I want to do with your talents. I hope somehow in some little way working with DSM has been worth it. Thank you again, SOO SOOOO MUCH!

 Love all you readers too! You know nothing else counts more right? 

Thanks Asmita Aggarwal for the fab interview write up and IMAGES group for including me. 

And with that i end my Oscar speech. :)

Tuesday, April 30, 2013

Elevation: Personal Fashion


Image by Hrishikesh Vimadalal 

Power that you feel inside when you know you are good and you got to being there by being good to yourself and to the people around you. Your body thanks you and so does your soul. Be blessed that you've reached higher grounds by taking the untravelled path. Rebellion doesn't necessarily mean destruction. It's not been easy at all but this is what nirvana feels like when you are still alive.

Thursday, April 18, 2013

Golden Boy: Street Fashion


Image by Prutha Raithatha 

He asked me to take a picture of him. I told him only if he showed me his teeth. 

Teeth bling is pretty common in India, BTW. Don't really need to be rich to have gold teeth. But you do need to be a great sport to show them off to a complete stranger. 

Monday, April 15, 2013

Hare Krishna: Personal Fashion


 




 



Images by Hrishikesh Vimadalal 


There is a very earthen feel to Payal Khandhwala's designs and I discovered her label on my recent trip to India. I bought this dress because it instantly made me feel like a glamorous saint and hence the inspiration to this shoot. We know that every outfit we wear evokes a feeling inside us. This one makes you feel peaceful. How insanely cool of a designer do you need to be to design outfits that make the wearer feel peaceful? It's just amazing. 

The shoes are one of my favorite finds from a Fashion Night Out in NYC a year ago. They are some russian scarf boots I bought from this traveling shop on wheels called the Styleliner which sells carefully curated limited edition items that their owner Joey Wolffer finds from around the world. Trust me when I say that when you actually visit the van/ shop you will want everything in there. It's that good! 

 Hope all of you had a great weekend. 

As for me all I have to say is Ohmmm.

Thursday, April 11, 2013

Across the Zebra Crossing: Street Fashion




Images by Prutha Raithatha 

While roaming the streets of London one day with my cousin, we bumped into this fantastic lady. I saw her across the street from me and knew I had to stop her for some pictures. So when the walk sign came on, I stayed on my side and waited for her to cross over. Love the grunge look. And I like the idea of yellow instead of red plaid. I want that coat!

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